fashion-stylistThe trouble with finding your style:

Unless you are a girly girl, it’s pretty difficult finding clothes that aren’t overly girly. By that I mean, dresses, frills and flowers. I love shopping, I could shop any day of the week, morning, noon and night. If you are like me, and would prefer to look more ‘tombiyish’, then it’s quite tricky finding the right clothes / stores. Shopping for any sort of formal occasion can be, well, let’s face it, a nightmare. Especially if you aren’t into shopping and don’t have time to find the perfect outfit. I don’t like wearing dresses and heels, and for Sydneysider women, that seems to be the usual dress code. If you are going to the races, a baby shower, a night out, the ‘uniform’ is the same.  I often end up wearing men’s clothes, because they aren’t fussy or frilly. Problem is, men’s clothes aren’t made for women’s curves, so they often don’t sit quite right.

Normcore what?

Last year, a guy I used to work with, said he thought my style was really cool. This coming from a guy that is Hipster to the T. He referred to my style as Normcore, I was cutting edge, a trendsetter. I was flattered, but I  had no idea what he was talking about. Obviously, I did not admit to this, because I wanted to continue with this facade of ‘oh yeah, I totally planned this look’. Turns out, he was referring to Normal Hard-core. I was so normal, I was hard-core. I didn’t know if I felt insulted or flattered. Me? Normal? Shit! But, then I realised that actually, in some ways, I am absolutely all about simple but I put effort into looking simple. I am conscious of what I wear and how I look. I like the simple approach, but with a little edge; perhaps a pop of colour with socks, or maybe shoes that kind of clash. My ultimate outfit would be, well-fitted navy trousers, straight leg or cigarette cut, with a grey marl t-shirt and red brogues, or brown brogues, with striped colourful socks. Just a little something that has a little impact, a bit of wow, a little uniqueness.


I was watching a documentary on the BBC and they were discussing what fashion was like in the 80’s, inspired by music legends, like David Bowie, Boy George, Adam Ant to name a few. They had such a unique look, continually pushing the boundaries to ‘shock’ and ‘wow’ the public. I loved how they wanted to be different, they wanted to stand out, the public followed suit and would try to outdo each other by wearing ‘weird’ clothes, make up and such. Nowadays, you drive past a festival and everyone looks exactly the same. What happened to our individuality? What happened to thinking outside the box?

I change my look frequently and often have different hairstyles and hair colours. My partner once said I was a fashion victim (she was half serious, half-joking). I was floored because, I do anything to not follow the ‘current’ fashion. To me, fashion victim screams uncomfortable, ill-fitting clothes, that are worn just because they are in and who cares if they hurt, dig or cause muffin tops. Not me, honestly I don’t care if heels are in and flats are out, I refuse to be that affected by what’s in and what’s not.

Growing up, I hated fitting in with the crowd, I would do anything I could to rebel and be different, which got me bullied a lot of the time. My mum would make me bell bottom, side fastening pants in all kinds of colours, so no one else would have the same item of clothing, I would throw on silver shoes and a t-shirt. I liked being different. These days, I like to feel inspired by the fashion that’s out there, and then add my own touch.

Don’t follow the crowd…

What makes it so difficult for a lot of people, is they would rather just follow ‘the crowd’ because it’s the path of least resistance. And that’s where I come in. If you want help, either to completely change your wardrobe or just for an occasion. Why should the famous / celebrities be the only ones that have a stylist?

Get in touch, either on 0431 660 832 or email me at

L x

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